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How to Muscle in on Your Competitor’s Brand Traffic
Most website owners will write-off those searching directly for their competitor’s site. After all, they’re going straight to the source: they know what they want and they want to go straight to...
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The Trappings of Article Marketing
Rand Fishkin’s recent Whiteboard Friday outlined the dangers of becoming over-reliant on article marketing as their primary method of generating links. The Panda update would suggest that...
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Using Amazon to Identify Link Targets
Receptivity is defined as the ‘willingness and/or readiness of someone to receive’ and as being ‘open and responsive to ideas, impressions and suggestions’. It is one of the most important...
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SEO: Understanding the Trick is Pointless
The part of Seth Godin’s Tribes that resonated with me most falls towards the end of the book under the subheading ‘Understanding the Trick’. Here, Godin draws an analogy between true...
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Facebook: Desperately Trying to Keep Up? (guest post)
by Natasha Green, Marketing Assistant at Chapter Eight and blogger at Cooks, Cakes & Bakes This post is probably a bit past it, the F8 was a three weeks ago now, but this is something I...
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A Link Builder’s Review of Robert V. Kozinets’ Netnography
I’m a huge advocate of incorporating extensive research and planning into link building and online marketing strategy. If you put in the hard yards at the research stage, you can be more...
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The World Through the Eyes of a Link Builder
“You’ve got to realise I’m an opportunist, I see links in everything, EVERYTHING. My world is I just see links, one big link.” Wil Reynolds In her book Drawing on the Right Side of the Brain and on...
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Link Building, Self-Control and Marshmallows
As part of a series on self-improvement on the 99 Percent, Jocelyn K. Glei recounted Walter Mischel’s now iconic Marshmallow Test, which analysed the ability of four year olds to exhibit delayed...
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Sharpening the Saw for Link Building
_______________________________ Suppose you were to come upon someone in the woods working feverishly to saw down a tree. “What are you doing?” you ask. “Can’t you see?” comes the impatient...
View ArticleOptimising e-commerce…can it all be so simple?
Thought I’d share this to keep things ticking over whilst I finish a couple of big posts off… http://www.youtube.com/watch?v=LI_NmnXn5A4
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Better Link Building with BuzzStream
Whether you are link building for one website, or 100 websites, organisation will make-or-break how successful you are in achieving your predefined campaign objectives. There is a...
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